They had both the most-watched and second most-watched games of the 2019 season, averaging almost 30 million viewers per game, as confirmed by sports viewership ratings. A global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. Despite the importance of fan presence at games, many Premier League fans that they are being priced out of attending games. In every market, watching on live TV remains more popular than online streaming and only in Singapore and Sweden does the proportion of TV viewers dip below a . We have a lot of great sports datasets on Kaggle! Published: March 21, 2022 Projected to reach an amazing 465 million viewers by the end of the year, eSports viewing numbers have skyrocketed lately. It identifies the key trends currently dominating sports viewership, broken down into industry and technological trends. Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A It also got the highest TV rating of 41.6, as per American football viewership statistics. Viewership intent among avid fans was similar, but less dramatic. 2015 ICC Cricket World Cup (2.2 billion) 10. For decades, viewers have been the ones inadvertently driving up investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sports. that people love to watch competitive sports. The Cricket World Cup2.6 billion viewers. data than referenced in the text. Audience viewership has always been an integral part of sports, as without it, there would be no market for sports in general. CNBC Due to varying update cycles, statistics can display more up-to-date Number of viewers of sports video in the United States in 2021, by league (in millions) [Graph]. 1998 FIFA World Cup (3.4 billion) 6. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. 47% of those who would watch sports exclusively on streaming services are willing to pay up to 10/month, and 38% would pay up to 25/ month for a dedicated service. [RANDOM ORDER], Trend when sports asked in rotation with other sports. However, younger generations are actually less likely to want to attend a live game, with many opting to follow from home instead. 1996, 2000, 2004 Summer Olympics (3.5 billion) 5. Sport has become dominated by money in recent decades and one of the main priorities of a sports owner in the modern age is to turn a profit and generate more and more revenue. Sports viewership statistics show that soccer is the most watched professional sports and, unsurprisingly, it also draws the most viewers of any other sport. Cricket is an excellent example of a sport efficiently using technology to reach quick and correct decisions, and part of this is due to the tech having been around for several years. Recent trend What is your favorite sport to watch? Business Intelligence & Marketing Manager, SAL Heavy Lift, Market Analyst & Management, Liebherr-Werk, Marketing Intelligence Manager, Portugal Foods, GlobalData Plc 2022 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. Put the customer at the core of every part of your organization to deliver exceptional experiences and grow your business. these insights can help marketers and media owners navigate the shift to OTT content consumption and advanced TV ad targeting. Discusses how the landscape of viewing sports has changed forever with the technology boom, allowing viewers to watch live sports from almost anywhere. That said the EURO final was the most-watched sporting event in 2021. Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. Full trend for top-ranking sports For each of the following,. Over 150 million in the US watched live sports once a month in 2019. 32% of UK adults never watch live sports on TV. Unsurprisingly, younger generations are more likely to catch up with sporting events on social media (39% of 18 to 24 vs 16% of 55 and over), online (47% vs 22%) or via mobile app (28% vs 11%). Sports viewership trends meanwhile point to a shift to eSports, which is hardly surprising given the current global climate. In 2019, MLB had an average of 28.5 million prime time viewers. All responses related to this survey are anonymized; only survey responses will be disclosed. The annual bicycle competition attracts massive audiences every year, bringing in 150 million viewers in Europe alone in 2021. 2022 Sports Viewership Statistics: How Many People Watch Sports? MLBs three national TV partners, however, all saw increased viewership last year, while the leagues 13-game exclusive series of YouTube broadcasts averaged 1.2 million live views per game. Liverpools win over Manchester City in November drew an. Available: https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Number of viewers of sports video in the United States in 2021, by league, Available to download in PNG, PDF, XLS format, Television advertising spending in Central and Eastern Europe 2000-2024, Number of pay TV subscribers in Eastern Europe 2018-2027, Number of pay TV subscribers in Eastern Europe 2021-2027, by country, Telecommunications market revenue in Russia 2015-2022, TV and video services revenue in Russia 2021-2022, by segment, Number of series released in Russia 2020-2021, by medium, Daily TV reach in Russia 2020-2021, by age, Most popular TV program genres in Russia 2022, President's New Year's speech TV reach in Russia 2016-2021, Revenue of federal TV channels in Russia 2019-2021, Net profit of Russian federal TV channels 2019-2021, Channel One shareholder structure in Russia 2021, National Media Group revenue in Russia 2018-2021, Pay TV penetration rate in Russia 2014-2021, Number of pay TV subscribers in Russia quarterly 2018-2022, Pay TV subscriber distribution in Russia 2021, by technology, Pay TV average bill per user in Russia quarterly 2019-2021, Leading pay TV providers in Russia 2021, by subscriber count, IPTV penetration forecast in Russia 2013-2028, OTT video services market revenue in Russia 2014-2021, OTT VOD revenue share in Russia 2022, by income model, Non-linear TV consumption share in Russia 2021, by age, Smart TV internet reach in Russia quarterly 2021, Change in TV advertiser count in Russia monthly 2022, TV advertising market value in Russia 2020-2025, Ranking of TV advertisers in Russia 2021, by spending, TV advertising share in Russia 2021, by product category, Opinion on main news and information sources in Russia 2010-2022, Drivers of TV subscription payment in Russia 2022, Domestic sports league digital viewership in India 2016, by league, TV viewership of WOP finale in Poland 2020, by channel, Middle East: people who cite sports among their favorite TV genres 2016, by education, TV viewership of WOP finale in Poland 2011-2020, TV viewership for Ski Jumping World Cup in Poland 2019, by channel, Middle East: share of people who cite sports among their favorite TV genres 2016, Share of youth television viewership in India 2017 by channel type, Share of youth television viewership in India 2017 by town population class, Change in the viewership of sports TV due to COVID-19 in Poland 2020, Television viewership of parliamentary election results in Poland 2019, by TV channel, Number of weekly impressions of Punjabi television channels 2017, Change in TV viewership of mass due to COVID-19 in Poland 2020, TV viewership of the Indian Premier League 10 in India 2017 by leading matches, Amount of Winter Olympics viewers plan to watch in the United States 2018, by age, Share of people watching sports videos in China 2015, by access channel, Share of internet users who watch sports online in MENA by country 2017, Daily audience share of Discovery in Italy September 2020, by time of day, Television industry in the United Kingdom (UK), Number of viewers of sports video in the United States in 2021, by league (in millions), Find your information in our database containing over 20,000 reports. escharts.com - Esports teams and events stats: Dota 2, LoL, CS:GO New research from the National Collegiate Athletic Association and Gallup finds lasting benefits to student-athletes from sports participation. That, coupled with the retirement of popular quarterback Peyton Manning were to blame for the declining football viewership statistics. Our data shows online sports viewership in Indonesia and Taiwan, for example, is not far behind China. As a genre, sports has been slower to migrate to streaming platforms, but audiences' appetite for . Sportspromedia A look at the potential future of sports viewership, and the direction that the sports media rights market is trending towards. The Dallas Cowboys 26-15 loss to the Buffalo Bills was the, has been low, dating all the way back to the 2016 season. More than 458 million viewers watched eSports in 2019. Artificial Intelligence: Leading technology companies, Cybersecurity: Leading technology companies, Electric Vehicles: Leading technology companies, Transportation, Infrastructure and Logistics. 2018 FIFA World Cup (3.572 billion) 3. Browse webinars and in-person learning sessions to fit your interests. Learn more. Gallup https://news.gallup.com/poll/4735/Sports.aspx Every customers requirement is unique. Profit from the additional features of your individual account. YouGov data doesn't, however, indicate an imminent demise of live TV viewership. 1. It is believed that many sports fans also do not necessarily grow up as a fan of specific teams or clubs and instead are more inclined to follow specific athletes. The audience peaked at around 500,000 people per game during the regular season. The National Collegiate Athletic Association (NCAA) made 827 million dollars in revenue in the year 2020 from television broadcast payments and licensing rights. The nature of sports viewership has changed drastically over the years, as traditional TV viewing has begun shifting somewhat towards streaming content and online platforms. 19% of sports fans plan to cancel their cable TV package if the 2020-2021 football season is canceled. Discover a valuable tool for business owners, policymakers and investors to reliably assess companies' potential for growth. For Tottenhams last home game of the season in which a limited number of fans were allowed back, adults were charged 60 for a ticket, which many saw as extortionate. Learn more about how Statista can support your business. Much like the MLB, NBAs TV ratings have been declining for a few years and dropped by double digits in 2019 versus 2018. show that Woods is clearly a big driver of interest. Sign up to receive essential insights on the thoughts and feelings of people in more than 140 countries. Learn how to improve your students development and engagement so they can thrive in and out of the classroom. Results are specific to the Fluent audience and not reflective of the general U.S. population. Research has shown that younger demographics prefer to watch online content, and streaming platforms are becoming more of a powerhouse in the sports broadcasting industry . Fields marked with an asterisk (*) are required. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this. Report Code: GDSPO-TR-S005. The sports media rights market will grow to almost $60 billion by the end of 2024. This year's Super Bowl game highlighted this in clear figures. All data is sourced from Fluent's portfolio of owned and operated media properties. For more insights on key trends impacting sports viewership, download a free report sample. Show publisher information The biggest audience of the season came from the Seattle Sounders 2-1 win over Atlanta United 462,000 viewers tuned in for the action. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. List aggregation and channel comparison . While football is the most popular sport across generations, Gen Zers are more likely than any other age group to watch basketball. Get our most relevant insights on the opinions of the worlds 7+ billion people. Some additional basketball datasets include data on previous . Corporate solution including all features. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. An average of 4.7 billion people worldwide watch the Premier League every year. Social media networks have become an integral part of sports viewership, with many fans often posting comments and messages while watching their favorite teams play. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. As esports viewership grew, so did the number of . As a Premium user you get access to background information and details about the release of this statistic. TwitchMetrics Pro. Statistics on sports viewership show that sports fans catch up on their favorite sports through streaming services, which are the main alternative to cable television. As sports leagues combat dwindling viewership numbers, many broadcasters find themselves in difficult situations. This report provides an overview of the history of sports viewership and broadcasting, and how viewing habits have changed with different generations. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers. Find your information in our database containing over 20,000 reports. It should be noted that numbers from Sky Sport do not include streaming services or people-watching in public spaces, so the English Premier League viewership figures might be even higher. With 3.5 billion viewers, the Tour de France is the most-watched sporting event across the world. The study suggests that by 2021, esports will have more viewers than every professional sports league except the NFL. The loss of live sports has led consumers to sign up for new streaming services while also accelerating the transition away from traditional cable TV bundles. The figures, compiled by Nielsen . Statista. The FIFA World Cup is one of the most popular sports events in the world, especially in the UK. Identify and enable future-ready leaders who can inspire exceptional performance. The event, in total, had 55 million viewers with an average of over 8.4 million who watched all three days, providing the best, Last years ICC Cricket World Cup was not only the most-watched cricket world cup in history, but it was also the. You can only download this statistic as a Premium user. Request a Free Sample. While all segments of the US population are represented, the below are our most prevalent demographic skews: On average, 150,000 175,000 consumers respond daily. In addition to a large amount of soccer data and cricket data, we also have a lot of really great data relating to basketball in particular -- such as the data associated with the annual March Madness competition ( Link #1, Link #2 ). The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Learn how to discover the data you need to help your organization make better decisions and create meaningful change. Are you interested in testing our corporate solutions? A survey conducted by PwC found that 82% of people kept their traditional subscriptions purely to watch live sporting events, and they would have cancelled had these not been available. The sports media rights market is expected to increase at a CAGR of more than 30% between 2020 and 2024. Americans' average rating of 25 U.S. industries and sectors is down from a year ago, but the rank order is similar. On July 23, former womens bantamweight champion Holly Holm headlined a Fox card in Chicago against one of the. The average TV viewership for the NFL in 2019 was 16.5 million per game. Football/soccer (35%), swimming (30% . 2002, 2006, 2010, 2014 Winter Olympics (2.1 billion). A detailed look at the sports viewership value chain, and how different areas of the sector generates revenue and business. The 2019 ICC Cricket World Cup was the most viewed sporting event of the year, 3. As a result, in 2020, almost 5 (4.8) million people tuned in to watch the annual Virtual Grand National horse race. We also use your market data in our Strategic Business Process to support our business decisions. All orders are processed in US Dollars only. We are happy to help. The future, however, looks brighter. This text provides general information. An average of 14.9 million people watched a regular season game in the NFL in 2020. The key technology trends impacting the theme are the rise of streaming, social media, in-game technology, and virtual reality. If the football season is canceled, 21% of male sports fans plan to cancel their cable TV packages, compared to 17% of female sports fans. GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. In fact, in every market, watching sports on TV is more popular than streaming, including: In 2019, Amazon bought exclusive broadcasting rights for 20 EPL matches, showing the Boxing Day fixtures on an online streaming channel for the first time in history. The price of enjoying a live game has often been cited as one of the primary reasons why some fans choose not to go. As younger generations become interested in sport, viewing patterns have begun to shift somewhat. Fans watched the games for longer too, the competition had 13.7 billion global viewing hours. Accessed January 18, 2023. https://www.statista.com/statistics/786734/sport-video-viewers-in-the-us-by-league/, Activate. Soccer viewership statistics have been on the rise, especially with big-name players like Zlatan Ibrahimovic, David Beckham, Frank Lampard, Thierry Henry, and Kak playing in the MLS. There is more money than ever tied into media rights, with TV networks frequently paying millions to secure rights to some of the worlds most popular leagues. First, . If you are an admin, please authenticate by logging in again. Frequency of watching live sporting events in. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.. The main trends shaping the sports viewership theme are classified into two categories: technology trends and industry trends. A recent study revealed that 70 million people will watch a single esports final, which is higher than the viewership for U.S. professional baseball, soccer, and hockey finals. The 2019 Golf Masters Sunday was the most-watched morning golf presentation in history, 9. The 2019 MLB averaged 28.5 million prime-time viewers, 8. According to Australia sports viewership statistics, 4.2 million individuals in Australia tuned into each AFL game for a total of 75.7 million people throughout the course of the 2020 home and away season. Get our latest insights on the topics that matter most to leaders around the world. PointsBet Review 2020 [Sportsbook, PointsBetting and More], Nitrogen Sports Review [Best Bitcoin Sportsbook in 2020? those that watch more than once a month, is expected to go up to 229.6 million, an 8.7% year-on-year increase, whereas the number of casual viewers is projected to reach 235.5 million by the end of 2021. Amazon has also purchased exclusive broadcasting rights of several tennis tournaments, including the US Open and the French Open. Please create an employee account to be able to mark statistics as favorites. Many experts believe that the dip in viewership is largely due to several big stars not playing because of injuries. Fluent Pulse reflects a daily online survey collected across Fluents portfolio of owned & operated websites. Spain is the country that leads in esports purchasing habits.In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports team 's official merchandise, banners, in-game skins, and more.. Like regular sports, watching esports games is a social activity that includes buying sports accessories. The 2019 MLS season delivered an average audience of 246,000 viewers, 4. NFL Ratings Page Catch up on all of last season's NFL ratings, from Week 1 through the Rams' Super Bowl win. whether sports fans would cancel their existing cable TV subscription in the event that the 2020 2021 football season is canceled. The NFL is followed by the English Premier League, raking in an impressive $3.83 billion from broadcasting rights. Published: June 30, 2021 However, popularity for the latter has soared in recent years, with an estimated 1.2 million people in the US dropping their traditional TV services in Q2 2020. The ideal entry-level account for individual users. Stats on. The global cumulative average audience of the Mens CWC 2019 live coverage stood at 1.6 billion viewers, while the event was watched for a longer amount than ever before, amassing 13.7 billion global viewing hours. Streaming Video Trends: Why and How Consumers Watch. Currently, you are using a shared account. For decades, viewers have been the ones inadvertently driving up the investments in sports, with brands and companies realizing that there was money to be made on something as widespread and popular as sport. 7. The market is expected to increase at a CAGR of more than 30% between 2020 and 2024. US women's soccer viewership broke records by as much as 300% in 2020. On the other hand, 16% said they watch live sports on TV at least once a month, and a further 26% stated that they tune in to sports events at least once a week, results from a Statista survey reveal. CNBC Currency Conversion is for Indicative purpose only. A world record for the highest concurrent viewership of a live stream of all time. While the viewership numbers seem to confirm the supposed demise of baseball in the US, the truth is not so simple. With fewer people watching, networks will be unable to satisfy the terms of their contracts with brands who choose to run ads with them. [Online]. Additionally, 58% of male Gen Zers said they were sports fans, as opposed to 75% of all adult men. In Germany, athletics also reign supreme, with 45% of Olympic fans following the sport. 22 live channels. Then you can access your favorite statistics via the star in the header. Statista assumes no The potential addition of technology into sports events was an exciting prospect for many fans, with the hope that wrong decisions that could cost teams results would be a thing of the past. Spurred by this development and the fact that as many as 45.33% of Brits bet on sports occasionally, many broadcasters are now seeing a lifeline in the integration of online gambling and traditional TV sports broadcasts. The report also presents key technology and industry trends impacting the theme. a regional office, Can be shared globally by unlimited users within the purchasing corporation e.g. Enquire Before Buying A similar collection of sports appears in the UK, although athletics is the most-followed sport by a wide margin (45%), ahead of swimming (32%), artistic gymnastics (27%), diving (24%) and rhythmic gymnastics (22%). However, it has proved more challenging for some sports than others. Drawing in more than 100 million viewers in the US, the Super Bowl LIV was the most-watched sports event of the year. Fluent is uniquely positioned to ask consumers, especially sports fanatics, about sports and entertainment consumption during this time of change and in a post-COVID-19 world. Gen Xers report the least impact (52%), followed by baby boomers (50%) and millennials (47%). 2.7 million, on the other hand, watched the first game of the resumed season, broadcast on 17th June 2020. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Length of sports TV programming in the U.S. 2002-2017, Most valuable sports channels in the U.S. 2015, by subscription revenue, Wealthiest sports commentators worldwide 2017, Super Bowl TV viewership in the U.S. 1990-2022, Average TV viewership NHL Stanley Cup games 2008-2022, MLB World Series TV viewership in the U.S. 2000-2022, Number of TV viewers of most watched sporting events in the U.S. 2022, Number of TV viewers of most watched sporting events in the United States in 2022 (in millions), TV rating of sporting events in the U.S. 2020, TV ratings of major sporting events in the United States in 2020, Top 10 single telecast TV programs in the U.S. 2020, Leading single telecast TV programs in the United States in 2020, by average number of viewers (in millions), Priciest shows for advertisers on broadcast TV in the U.S. 2020/21, Leading TV shows on broadcast TV in the United States during the 2020/21 TV season, by cost of a 30-second spot (in U.S. dollars), Average per game attendance of major US sports leagues 2019, Average per game attendance of the five major sports leagues in North America in 2019, Digital live sport viewership in the United States 2021, Number of digital live sports viewers in the United States from 2021 to 2025 (in millions), Watching frequency of live sport on television in the U.S. 2021, Frequency of watching live sport on television in the United States as of April 2021, Viewership of live sport on TV in the U.S. 2020, by generation, Frequency of watching live sporting events in the United States as of September 2020, by generation, Type of sports content watched weekly in the U.S. 2020, by age, Share of sports fans who watch selected sports content weekly in the United States as of November 2020, by generation, Sports content viewership in the U.S. 2020, by platform and age, Share of sports fans who consume sports content weekly in the United States as of November 2020, by platform and age, Platforms used for watching sports highlights in the U.S. 2020, Most popular platform for sports highlights in the United States as of August 2020, Average per game TV viewership of NFL games in the United States 2010-2021, Average television viewership of the NFL regular season from 2010 to 2021 (in millions), NFL Monday Night Football average viewers 2015-2022, Average number of viewers of ESPN's Monday Night Football in the United States from 2015 to 2022 (in millions), NFL Thursday Night Football average viewers 2015-2020, Average number of viewers of Thursday Night Football in the United States from 2015 to 2020 (in millions), Number of viewers of the NFL Draft in the United States in April 2022, by round (in millions), Total broadcasting rights of the NFL by sector in 2019/20, Broadcasting rights revenue of the NFL in 2019, by sector (in billion U.S. dollars), TV viewership of the Super Bowl in the United States from 1990 to 2022 (in millions), Super Bowl TV ratings in the U.S. 1990-2022, TV ratings of the Super Bowl in the United States from 1990 to 2022, NFL Super Bowl halftime show viewers in the U.S. 2022, Number of viewers of the Super Bowl halftime show in the United States from 2012 to 2022 (in millions), Streaming viewers of the Super Bowl in the U.S. 1990-2022, Average streaming viewership of the Super Bowl in the United States from 2012 to 2022 (in millions), Most Super Bowl wins by NFL team 1967-2022, Super Bowls won by NFL team from 1967 to 2022, Super Bowl advertising revenue from 2003 to 2021 (in million U.S. dollars), Advertising spending of largest Super Bowl advertisers in 2021 (in million U.S. dollars), Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2022, Average cost of a 30-second Super Bowl TV commercial in the United States from 2002 to 2022 (in million U.S. dollars), Average TV viewers of the NBA regular season from 2020 to 2022 (in millions), NBA Finals TV viewership in the U.S. 2000-2022, Average TV viewership of NBA Finals games in the United States from 2002 to 2022 (in millions), NBA Finals TV ratings in the U.S. 2002-2022, Average TV ratings of NBA Finals games in the United States from 2002 to 2022, Average viewers of the NBA Finals in the U.S. 2022, Number of viewers of the NBA Finals in the United States in 2022, by game (in millions), Average U.S. TV ratings of NBA Finals 2022, Total broadcasting rights of the NBA by sector in 2019/20, Broadcasting rights of the NBA in 2019, by sector (in billion U.S. dollars), TV viewership National Hockey League opener in the U.S. 2022, Average TV viewership of NHL season opener games in the U.S. from 2009 to 2022 (in 1,000 viewers), National Hockey League Stanley Cup games average TV viewership from 2008 to 2022 (in millions), Average U.S. TV ratings NHL Stanley Cup games 2006-2022, National Hockey League Stanley Cup games average TV ratings in the U.S. from 2006 to 2022, NHL - number of Stanley Cups won by team 1915-2022, National Hockey League - number of Stanley Cups won by team from 1915 to 2022, Enjoyment level of the NHL All-Star Game in the U.S. 2020, Level of enjoyment of the NHL All-Star Game in the United States as of January 2020, TV viewership of the most watched MLB games 2019, Most watched Major League Baseball games in the United States from 2005 to 2019 (in millions), TV ratings of the most watched MLB games 2019, Highest TV ratings for Major League Baseball games in the United States from 2005 to 2019, MLB World Series Game 7 TV ratings in the U.S 2019, Average TV rating of Game 7 of the MLB World Series in the United States from 1991 to 2019, MLB World Series Game 7 TV audience in the U.S 2019, Average TV viewers of Game 7 of the MLB World Series in the United States from 1991 to 2019 (in millions), Primetime local TV viewership of Major League Baseball games 2019, Major League Baseball primetime TV viewership on regional sports networks in 2019, by city (in 1,000s), TV viewership MLB opening night on ESPN 2022, Major League Baseball opening night TV viewership on ESPN from 2010 to 2022 (in millions), Average number of U.S. TV viewers major golf tournaments 2021, U.S. average TV viewership of major golf tournaments* in 2021 (in million viewers), TV ratings for final round of The Masters in U.S. 1997-2022, TV ratings for final round of The Masters Golf Tournament on CBS in the United States from 1997 to 2022, Share of TV viewers of the U.S. Open Men's Final in the U.S. 2018, by age, Share of Americans who watched the tennis U.S. Open Men's Final in the last 12 months in 2018, by age, U.S. Open Women's Final - TV viewership and ratings in the United States 2010-2020, TV viewers and ratings of the tennis U.S. Open Women's Final in the United States from 2010 to 2020 (in millions), NCAA basketball March Madness average TV viewership 2022, NCAA March Madness basketball tournament average TV viewership from 2013 to 2022 (in million viewers), NCAA college football TV ratings and viewership 2020, NCAA college football television ratings and viewership figures in the United States in the 2020/2021 season (in thousands), Number of average MLS TV viewers in the U.S 2012-2021, Average TV viewers of Major League Soccer regular season games in the United States from 2012 to 2021 (in 1,000s), MLS playoffs TV audience in the U.S. 2019, Average TV viewers for the Major League Soccer (MLS) playoffs in the United States in 2018 and 2019, Major sporting events national TV ad revenue in the U.S. 2015-2019, Major sporting events national TV advertising revenue in the United States from 2015 to 2019 (in million U.S. dollars), TV advertising spending during post-season sports 2018, TV advertising spending during selected post-season sports in the United States in 2018 (in million U.S. dollars), Opinion on corporate advertising in sports in the U.S. 2020, Public opinion on corporate advertising in professional sports in the United States as of December 2020, Opinion on pro sports teams uniform ads in the U.S. 2020, Public opinion on professional sports teams displaying a corporate sponsor's logo on their uniforms in the United States as of December 2020, Revenue from sponsorship in sports in North America 2006-2023, Sports sponsorship market size in North America from 2006 to 2023 (in billion U.S. dollars), Sports sponsorship spending in the U.S. 2014-2024, Sports sponsorship spending in the United States from 2014 to 2024 (in billion U.S. dollars).

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